Cheri Cheri Lady - Vintage Retro Signed Sarah Coventry Silver Tone Lucite Cherry Brooch (VBR325)

Rarities Antique Jewelry

$95.00 
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Cheri Cheri Lady - Vintage Retro Signed Sarah Coventry Silver Tone Lucite Cherry Brooch . This wonderful brooch is crafted from a silver toned metal. Featuring one cabochon lucite gem, vintage retro era styling, and quality craftsmanship. This adorable pre-owned beautiful jelly brooch is in excellent condition. This signed brooch is cherry red with a silver toned background. The red/fushia coloured lucite has a beautiful jewel like quality to it, which is transparent and glowing. This fuchsia lucite brooch measures 1 3/8” / 3.5 cm long and 1 1/8” / 2.8 cm wide. This vintage brooch was manufactured in 1972, in silver tone, for the Canadian market. This is a wonderful retro treasure!

History: Lucite, a clear acrylic (PMMA) invented by Dupont in 1931  began as a vital material for WWII aircraft canopies and periscopes, offering lightweight strength and clarity over glass. After the war, it transitioned into a symbol of mid-century modern design, used for bold jewelry, furniture (like Helena Rubinstein's suite), and iconic handbags with embedded glitter or fabric, becoming a hallmark of 1940s-50s fashion before later applications in medical tech, aquariums, and art. 

Each piece of jewelry has identifying marks, which varied over the years. Sarah Coventry jewelry bore the following identifying marks: "Coventry" - First use 1949. "Sarah Coventry" - First use 1949.

Sarah Coventry jewellery was named after the granddaughter of Lyman K. Stuart, the founder of the company. Established in 1949, it is recognised as the oldest direct selling jewellery company in the world. They did not design their own jewellery but used other manufacturers to produce their jewellery.

You'll find pieces made from both silvertone and gold-colored metals, often set with large faux pearls and other gemstone simulants. Sarah Coventry jewelry was most popular during the 1950s and 1960s and continued to be offered at home parties for a few years after the company's 1981 bankruptcy.

 

Measurements: Brooch 35.00 mm x 18.00 mm 

Stone Size: Lucite 27.00 mm x 25.00 mm 

Weight: 14.40 grams 

Condition: Excellent          Note: Pristine

Origin: Canada 

Date: 1972

 

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