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Rarities Antique Jewelry


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Sara Coventry - Vintage Gold Plate Singapore Link Chain.  This classic chain is crafted from gold plate over metal, Signed Sarah COV. Featuring Vintage styling and quality craftsmanship.  The necklace is a beautiful diamond cut design, and quite substantial in scale and weight.  The colour is a rich yellow, and the twist gives the chain a diamond cut effect , which allows the chain to sparkle beautifully .  The chain has a secure spring ring clasp, in perfect working order. This Vintage Chain is versatile and fabulous! 


Each piece of jewelry has identifying marks, which varied over the years. Sarah Coventry jewelry bore the following identifying marks: "Coventry" - First use 1949. "Sarah Coventry" - First use 1949.

Sarah Coventry jewellery was named after the granddaughter of Lyman K. Stuart, the founder of the company. Established in 1949, it is recognised as the oldest direct selling jewellery company in the world. They did not design their own jewellery but used other manufacturers to produce their jewellery.

You'll find pieces made from both silvertone and gold-colored metals, often set with large faux pearls and other gemstone simulants. Sarah Coventry jewelry was most popular during the 1950s and 1960s and continued to be offered at home parties for a few years after the company's 1981 bankruptcy.

Vintage gold plated chains are better quality than contemporary gold plate because of the gold content.  Heavier and thicker gold plate is applied. 


Measurements: Chain 30" 

Weight: 21.90 grams 

Condition: Excellent 

Origin: Canada 

Date: Circa 1960

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